And here's the best news:
YOU
get to decide whether or not we're worth it.
So here's our suggested
intelligent internet shopping strategy: You know you need to touch
it and try it on, which you can't do on the internet, so give us a
friendly visit. Come look at all our equipment; ask questions, try
things on for sizing, and get catalogs and anything else to help you
choose your perfect system. Then hit the net and find out what the
stuff is selling for without the value we add.
All we ask in return is that before you transmit a credit card number to
someone who doesn't know you in a warehouse in some other state, you give
us one last chance to make you one of our many happy, loyal customers:
Just show us what system you have chosen and what pricing you have found
in cyberland.In exchange, we'll make certain you are getting what you think
you're getting: right size, current model, right features, etc. And we'll
tell you what the cost difference would be if you buy the exact same system
from us, with all the above values added. One simple number. No pressure.
Then you decide. I guarantee we will treat you with all the cordial respect
due an intelligent and thorough shopper, and will sincerely attempt to negotiate
something that makes all of us happy. Good luck on your hunt. You're going
to love having your own stuff.
~
Dave
A
bit of a humorous April 2002 update::
We have had the above policy in place for over 2 years and it works just
fine. We don't make every sale, but we do prove our additional worth to most
of our customers, and we do get to meet a lot of great people in the process.
But check this out: We just had a customer try a Henderson microprene suit
on under his 7-mil suit to see if it would work as an additional layer of
warmth, since he likes to dive a lot of cold water. Once he determined it
would indeed work, and what size he needed, he asked me if we could match
the internet pricing he had found. We were $20 higher than what he had found
on the web and I just couldn't get any closer, so he elected to go with the
internet dealer, which he had every right to do. I thought I had upset him,
as he left quickly and without at least expressing some appreciation for
allowing him to try on the suit. What I didn't realize was that this poor
guy had worked himself into a pretty impressive sweat while trying on our
light-weight suit under his heavy neoprene suit... and we now had a brand
new microprene suit left on the floor that was completely drenched in perspiration...
(as Ann said..."ewwwwww"...) I mean like sopping wet. So it's now
on it's way to the drycleaners and then the discount rack. Wish I had gotten
his name. I would have gladly met his price had I seen what he had done to
the suit...<G>
A
Not-So-Humorous November 2003 update:
I just received an email from a customer who followed my advice above to
the letter: he and his wife came into the store with copies of the internet
pricing he was finding. We didn't stock the particular BCD they were looking
at, but we did have the regs and gauges, so they had a chance to handle the
breathing systems they wanted to buy, but not the BCDs. I was astounded at
the aggressive pricing they had found on-line - and could not get close to
matching it. I could add some freebies and coupons for future service to
make up the difference, but this couple would be spending over $500 more
between the two sets of equipment they were purchasing if they chose Gypsy
Divers as their equipment supplier. We did discuss the fact that they would
be without warranty protection if they chose the on-line vendor, but whereas
I could show then that the money they would save annually with our preferred
parts replacement warranty would eventually (about 4 years) make us the better
deal, they were looking at the additionally immediate outlay as a serious
objection - so they chose to do business with the on-line guys. Here's a
copy of the email I received from the less-than-happy on-line customer:"Greetings,
I hope this email finds you doing well. My wife and I stopped by a few weeks
ago to discuss the pros and cons of purchasing items with Gypsy or via an
online website. We appreciate the time you took with us and the no-nonsense
approach you took with us. Having all the info, we decided to purchase most
of the gear from the internet. Therein lies our problem. In short, you were
right! We saved a significant amount of $$$, but are now in need of the personal
assistance you mentioned. We purchased a Scubapro Glide 2000, along with
the reg, octopus and console (with european measurements!!!) In short we
need a professional to "fit" us accordingly (I think we have the
wrong size BCD), connect everything and be sure its all in working order.
Do you offer that service on products not purchased from your store? If so,
what is the cost?
This has been a tough lesson for us, but I'd like to think we have learned
it and will make future purchases where customer service is easy to obtain.
An appropriate response from you could very well be "&*%! off cheap
skate! you get what you paid for!" However, I'm hoping you're merciful
and can help out a future customer. "
OK
- Now we're in a truly interesting position here:
The
customer shopped, made a purchasing decision, spent his money, and is
unhappy.And I'm not especially
happy either
I made no profit from this customer - and although he is now asking for my
help - and is willing to pay for it, I really don't see how I can help him
very much, even though he is a nice person with a nice family and a thoughtful
and intelligent approach to things.
We can certainly
put his equipment together for him and bench-test it, as we do routinely
for all our customers. But we have no ability to solve his long-term
problems of fit. And he apparently has no way to pursue this through
his chosen internet vendor. And he has zip warranty value for the
stuff he now owns.
The irony is
that the only person who is really pleased with this transaction is
someone none of us knows in a place far away who simply took a credit
card number and then put some stuff in a box and shipped it.
So
let's add one more factor when we're considering internet sales
- you won't truly know what you're getting until you open the box
and look at it.
And best of
luck to us all. Owning dive gear is still like owning a magic carpet. thanks
for reading this far.
-
dave